Case Study
Project Overview
The Australian Red Cross charged us to deliver
a unique communication to alert the general public to the ever-increasing danger
of Nuclear Weapons in the world.
In response we developed the Social Explosion.
We created a single website that informed users on the subject and took them through
a very simple process whereby they signed a petition to be taken to Geneva, and
more importantly allowed us to utilise their social media 'footprint’ to deploy
a one time message on the subject
of Nuclear Weapons to all their friends. Thus creating the Social Explosion.